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TikTok is introducing a new feature that permits them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the platform revealed that it now features in excess of 1 bn AI-generated clips.

Testing and Rollout

The update is undergoing trials over the following weeks before a global rollout. This development comes amid a surge in AI-generated material, fueled by recent video-generation tools.

The Broader AI Trend

Recent reports that approximately a tenth of the most rapidly expanding content creators on another major platform only show clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for inferior, factory-style content that is often illogical or dreamlike.

Our research shows that a lot of users enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.

AI on the Platform

The service shared that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, over 100 million pieces of content are submitted to the app every day, making clips made by AI a relatively small percentage of its complete catalog.

How to Adjust Settings

Viewers will be in a position to reduce or increase the volume of AI content they view by using the content preference setting in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the tool include news, fashion, cosmetics, and dance.

AI Disclosure Rules

TikTok’s rules mandate content makers to label lifelike artificially created content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.

Furthermore, the service will now apply an “AI-made” label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to deter users from seeking to evade the disclosure requirement.

Educational Initiatives

TikTok is additionally introducing a two million dollar educational fund for experts and groups to create informative material about ethical AI use. This initiative will support charitable organizations dedicated to teaching coding and technology.

Moderation Strategy

TikTok has defended its moderation strategy, amid debate over plans to cut jobs for hundreds of content moderators in Britain. It is planning to eliminate a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A company official explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it has to be seen by staff. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the previous year due to intervention by its machine learning processes.

It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”